![]() By contrast, his international celebrity - as measured by worldwide Google searches for “Jordan Peterson” - didn’t start to rise until October 2016: Jordan Peterson Google Trends search, March 2004 to March 2018. His most influential research was published in the late ’90s and early to mid-2000s of his 20 most cited papers, only one came out after 2010. is very solid and well respected,” says David Watson, a psychology professor at Notre Dame.īut this work, respected as it may be, has little to do with Peterson’s fame. I spoke to eight academic psychologists before writing this piece the feedback I received on his published work was uniformly positive. According to Google Scholar, he has been cited more than 10,000 times in academic publications and is one of the 70 most cited researchers in his subfield. Peterson’s research specialty is personality traits one of his most prominent papers is a study of what makes people more or less creative, where he argues that people who pay more attention to seemingly “irrelevant” details actually tend to be more creative. He left when the University of Toronto, Canada’s other leading university, hired him as a full professor and a practicing clinician. After that, he was hired by Harvard, where he taught until 1998. After he received his PhD in psychology from McGill University, one of Canada’s two most prestigious universities, in 1991, he spent two years practicing at McGill’s hospital. Peterson is both a clinical and research psychologist, meaning he sees patients while also doing research. Jordan Peterson’s transition: from scholar to internet celebrity He’s emblematic of the way white male anxiety is producing new and powerful political movements across the West today. Jordan Peterson, then, isn’t just some random professor who managed to strike it rich. He’s become a lifestyle guru for men and boys who feel displaced by a world where white male privilege is under attack his new best-selling book, 12 Rules for Life, is explicitly pitched as a self-help manual, and he speaks emotionally of the impact his work has had on anxious, lost young men. Peterson is also particularly appealing to disaffected young men. (I reached out to Peterson a spokesperson turned down my interview request.) Peterson’s denunciations of identity politics and political correctness are standard-issue conservative, but his academic credentials make his pronouncements feel much more authoritative than your replacement-level Fox News commentator. His reactionary politics and talents as a public speaker combine to be a perfect fit for YouTube and the right-wing media, where videos of conservatives “destroying” weak-minded liberals routinely go viral. ![]() The answer is that Jordan Peterson is tailor-made to our political moment. So how did an obscure Canadian psychologist become an international phenomenon? “He is still influential, massively so, reaches a large general public audience of millions, most of all young males. ![]() Peterson “introduces people many many other things they just don’t really get elsewhere,” Cowen says. And that hybrid of scholarly air and provocative trolling has netted Peterson a huge following he has 560,000 followers on Twitter and nearly 1 million YouTube subscribers. These seemingly distinct men, the accomplished scholar and the controversy-courting culture warrior, are one and the same, and their work is integrally interlinked. ![]() This is not a case of mistaken identity, of two Jordan Petersons yoked to the same name. “ It ranged from the usual ‘cunt, bitch, dumb blonde’ to ‘I’m going to find out where you live and execute you.’” “There were literally thousands of abusive tweets - it was a semi-organized campaign,” she recalled in an interview. When Cathy Newman, a journalist for the UK’s Channel 4, challenged Peterson’s arguments in a televised interview, she received so many death threats that she had to get help from the police. ![]() Jordan Peterson is also a right-wing internet celebrity who has claimed that feminists have “ an unconscious wish for brutal male domination,” referred to developing nations as “ pits of catastrophe” in a speech to a Dutch far-right group, and recently told a Times reporter that he supported “ enforced monogamy.” The New York Times’s David Brooks, echoing George Mason University economist Tyler Cowen, calls him “the most influential public intellectual in the Western world right now.” 1 best-selling nonfiction book on Amazon in the United States. Jordan Peterson is a psychology professor at the University of Toronto, a widely cited scholar of personality, and the author of what’s currently the No. ![]()
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